Apple has come up with a flocking good campaign to raise awareness about online privacy
Evoking Alfred Hitchcock’s The Birds, Apple has just launched a global privacy campaign using a two-minute film called “Flock” featuring sinister security cameras that take to the wing, relentlessly pursuing people to spy on their online activity.
The spot aims to position Apple’s Safari browser, included in the operating system of all the company’s products and developed from the open-source WebKit engine, as the best way to protect our privacy: when the characters in the video launch Safari on their smartphones, the “birds” explode dramatically.
The ad is certainly entertaining, and some fact-checking suggests that Safari is, in practice, a good way to protect our privacy, and decidedly much better than Chrome, which is by far the world’s most popular browser.
Which is not to say that Safari, an easy-to-use option for anyone using an Apple-made device, is necessarily the best option. In fact, while Safari does a good job of keeping third-party cookies blocked by default, it still…
