Apple’s Personal Voice speaks volumes about the pace of technological change: nobody’s surprised by anything anymore

Enrique Dans
Enrique Dans
Published in
2 min readMay 19

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IMAGE: The new feature from Apple, Live Speech and Personal Voice Advance Speech Accessibility, for persons who lose the ability to speak due to ALS or other conditions. In a smartphone’s screen, a phrase reading “Grabbing a cup of coffee this afternoon sounds great” and a sound wave over a text that read “Listening”
IMAGE: Modified from Apple

For the last few years I have been using examples of speech synthesis in my lectures and presentations: synthesized voices that sound like the real thing, deepfakes of myself or famous people, and many other examples. It’s an engaging way to illustrate the constant evolution of voice…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)