At last, an alternative to mass tourism: digital nomads
With the tourist season in full swing in Spain and awash with hordes of visitors, many of whom haven’t had a vacation in two years, some cities are beginning to question their tourist model, and the impact it has on infrastructure, as well as how to factor in the growing trend of working while traveling.
Rather than appealing to tourists who only stay a few weeks at the most, countries like Spain and Italy are instead beginning to compete more and more aggressively to attract digital nomads, people who establish their residence temporarily or permanently, who need connectivity services but also many other elements necessary in daily life, and who are estimated to bring to the local economy an expenditure three times greater than that of the average tourist (link in Spanish).
The pandemic made it clear to many, many people that distributed work was a perfectly valid option. While some companies trying to force employees back to the office, more and more people are realizing that they can be equally or more productive working from home and are prepared to sell their services to those organizations with a more flexible approach.
Cities in all kinds of places are streamlining their marketing, their legal requirements and their range of services to attract digital nomads, who are looking for places where…
