Blocking the blocker who blocks the blocker
Knowing how the web works, it was only a matter of time: if ad-blockers were created to help users avoid advertising on web sites and anti-adblockers emerged so that sites could recognize if we had an ad-blocker installed, forcing us to disable it to access its contents, the logical next step was anti-adblocker-blockers or anti-adblocker killers, which allow us to keep our ad-blockers active even when a site requires us to disable them.
This isn’t just a tongue twister, it’s a mind twister. I’ve said many times that ad-blockers represent the greatest collective boycott ever, but once we take the step of installing one, we find web sites that deny us access to their content unless we disable it, which defeats the object of the exercise. In some cases, the request may be reasonable, particularly if the site uses reasonable advertising formats, but in others, it is by disabling our ad-blocker we are subjected to an avalanche of annoying or ultra-segmented advertising, even if we have applied the “Do not track” option, which advertisers have mostly decided not to respect and which now serves no purpose.
What is the point of hassling visitors to your site and bombarding them with advertisement after advertisement when they have already told you that not only do they not want you to do that, but that they find the practice disturbing and sinister…
