ChatGPT is just the beginning: text assistants are going to get very personal

Enrique Dans
Enrique Dans
Published in
3 min readMar 10, 2023

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IMAGE: A screenshot of GrammarlyGO, a machine learning algorithm that generates texts in correct English following the style of the user

Grammarly, an interesting company with Ukranian roots that has been helping people (including many of my students at IE University who come from all corners of the world and speak, in many cases, English as a second language) to write correctly in English for almost 14 years, has just introduced a generative text assistant similar to ChatGPT to create texts written in any context based on a few simple instructions.

Grammarly is a grammar and spelling correction tool that uses natural language processing technology to identify errors in texts and provide suggestions for improving grammar, style and clarity. It can be used in a variety of contexts, such as academic, professional or personal writing, and is available as a browser extension, a desktop application or a mobile app. In short, it’s is a useful tool to improve writing and communication in English.

What makes its text assistant, called GrammarlyGO, interesting is that Grammarly’s functionality is available, in the form of a contextual menu, in practically any environment, and routinely inspects everything the user writes in order to propose corrections, which means that the pre-trained Large Language Model database will be partially based on the user’s own texts, and thus able to generate texts adapted to the user’s personal style.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)