Choose your words, and how you say them, carefully: AI is listening

Enrique Dans
Enrique Dans
Published in
3 min readNov 16, 2023

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IMAGE: A drawing of a bubble figure giving a speech
IMAGE: Peggy und Marco Lachmann-Anke — Pixabay

Presenting a company’s quarterly results is a complex exercise, whereby the managers responsible invariably try project a positive image even when the numbers offer little grounds for optimism. We have even seen companies that, after having presented results, then announce surprise resignations or dismissals of senior executives, or even that they are bankrupt. To be sure, when managers present results, they invariably have a lot more information than they actually share with investors and analysts.

That said, given the huge number of company earnings that have been reported in the past, it is very easy to then compare those results with what happened next. In short, we have a treasure trove of data that we can now use to feed generative algorithms with the audios of these results presentations, while providing it with a conveniently tabulated summary of what happened next, the goal being to create an algorithm capable of predicting, based on what a company says to analysts — and how they say it — what might happen next.

In some preliminary analyses, researchers pursuing this idea have found, first, that they preferred to feed the algorithm using voice recordings rather than using text transcriptions, and that there were some traits we generally associate with uncertainty, such as the abundant use of…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)