Come back Napster, all is forgiven

Enrique Dans
Enrique Dans
Published in
4 min readJan 12, 2024

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IMAGE: A cartoon published by Reddit MKD on X depicting a user in 2012 storing his pirate hat in a drawer because Netflix’s service was pretty good, and recovering it in 2019 because there’s just too many services like Netflix demanding a monthly subscription
IMAGE: Reddit MKD on X

A good article by Mike Masnick, “Piracy is surging again because streaming execs ignored the lessons of the past, highlights the problems facing the streaming content distribution model due to the myriad subscription platforms competing in a crowded market. This is a topic that has been already discussed previously, illustrated by numerous poorly thought-through releases and that even Elon Musk himself has occasionally commented on.

It’s been shown time and again that the best way to deter irregular content downloads is not by prosecuting people, but instead by offering reasonably priced content. But over time, while the music industry has maintained this principle and, therefore, it is possible to opt for different platforms but maintain access to pretty much any artist, the audiovisual content industry has gotten greedy, and there are simply too many platforms out there. In short, the more platforms, the more likely it is that users will opt for ‘alternatives’.

An industry plagued by over-paid incompetents and tending towards isomorphism seems to believe that households will invest significant…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)