Could Taylor Swift help turn the tide against deepfake pornography?

Enrique Dans
Enrique Dans
Published in
3 min readJan 30, 2024

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IMAGE: Taylor Swift at the 2023 MTV Video Music Awards — iHeartRadioCA (CC BY)
IMAGE: iHeartRadioCA (CC BY)

I like Taylor Swift. Not just because of her music, which I enjoy listening to although not on a regular basis, but because, in general, I respect artists talented enough to write their own songs, and who, like her, have a no-nonsense attitude.

My admiration for her has been boosted by her using her popularity to force companies like Apple to rethink their payment scheme to creators, to re-record her material so as to regain the rights stolen from her by a record industry mogul, as well as to draw attention to the dirty tactics of companies like Ticketmaster. In addition, she is also a generous person who seems to appreciate those who work for her at all levels.

As if that weren’t enough, Taylor Swift can literally move the Earth. Sadly, her seismic fame has now made her the object of deepfake porn, the degrading practice that objectifies women, turning them into a source of sexual entertainment, and that hopefully will soon be subject to severe penalties. Other prominent women, like Scarlett Johansson, have already given up the fight against deepfake porn, but with Taylor Swift, things could, possibly, start to change.

In today’s world, somebody as popular as Taylor Swift was eventually going to be a target for criminals, whether unwittingly selling pots and pans, or in this…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)