Enrique Dans
Published in

Enrique Dans

IMAGE: Black silhouettes of people with a few of them being inspected with a magnifying glass
IMAGE: Gerd Altmann — Pixabay (CC0)

Could this really be the end of hyper-targeted advertising?

The European Parliament has approved a proposal to prohibit the use of certain types of highly segmented advertising based on factors such as sexual orientation, racial information, health status, or religious beliefs.

The most surprising thing about is not that that the proposal was approved with an overwhelming majority (530 yes, 78 no and 80 abstentions), but…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com