Enrique Dans
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Enrique Dans

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Could this really be the end of hyper-targeted advertising?

The European Parliament has approved a proposal to prohibit the use of certain types of highly segmented advertising based on factors such as sexual orientation, racial information, health status, or religious beliefs.

The most surprising thing about is not that that the proposal was approved with an overwhelming majority (530 yes, 78 no and 80 abstentions), but…

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On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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