Enrique Dans
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Enrique Dans

IMAGE: Epic Games

Epic’s attack on Google and Apple’s app stores: brilliant timing

The dispute between Epic Games and Apple and Google’s app stores is the result of a calculated and well-timed attack by the creator of Fortnite, with the intention of changing the current balance of forces in that environment, which it considers contrary to its interests.

The background to this will be familiar to many readers: Epic Games, partially…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com