Exploring Sora: OpenAI’s game-changing text-to-video tool

Enrique Dans
Enrique Dans
Published in
4 min readDec 10, 2024

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IMAGE: An image of Sora’s (OpenAI video generating model) main screen

On December 5, OpenAI announced its “12 days of shipmas”, which will see the launch of new features, products, and demos, among which, after a lengthy beta trial that hasn’t been without issues, is its text-to-video tool Sora, after a long and complicated beta testing period.

So far, the best detailed analysis of Sora’s performance I’ve seen is Marquis Brownlee’s, which shows what it does well, badly, and not at all: very good for animation but not so hot for real images. It also has any number of features aimed at preventing it from being used to create deepfakes (for the moment, only a subset of OpenAI users will be able to generate videos using an uploaded photo or footage of a real person as a reference).

It’s not available in all countries, but it can be accessed — if you’re lucky and it’s not overloaded — via VPN. Sora’s interface allows you to upload videos and images, adapt prompts to make modifications to a series of videos created by other users or that appear as a demonstration, saving them for later use, with the possibility of making folders to…

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Enrique Dans
Enrique Dans

Published in Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

Enrique Dans
Enrique Dans

Written by Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)

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