Finally, it seems Amazon is prepared to tackle fake reviews
Amazon announces it is taking legal action against the administrators of more than 10,000 Facebook groups around the world dedicated to coordinating fake and manipulated product reviews, some of them with more than 43,000 members.
Many companies pay for fake reviews on Amazon so as to place their products on a platform that may make up a significant percentage of their sales.
For years, Amazon has not only done very little to prevent this corruption of its rating system — despite claiming that it has “more than 12,000 employees worldwide dedicated to protecting its stores against fraud and abuse, including fake reviews” — but has even allowed sellers to remove negative reviews and allowing over-the-top positive ones from people who had not purchased the product.
But there is a limit to everything, and with the review system totally discredited, the company has decided to take action in the face of the clearest evidence of so-called “non-genuine coordinated actions” orchestrated to disrupt the system by taking legal action against the groups’ administrators.
For a large company like Facebook to obtain the name of the administrator of one of its groups and pursue them in court is serious: defending oneself against such action is intimidating and expensive, given the…
