Enrique Dans
Published in

Enrique Dans

Ford’s bold EV move will surely see dealerships fold throughout the United States

IMAGE: A Ford dealership in Tiller, Trondheim
IMAGE: Ezzex (CC BY-SA)

Ford is giving its US dealers six weeks to decide if they want to sell EVs, or prefer to stay out of the most significant trend in the history of the automotive market.

The decision for dealers, which offers two levels of certification with costs estimated at between half a million and 1.2 million dollars, involves not only…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com