Goodbye, Chrome! Hello Brave!

Enrique Dans
Enrique Dans

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Changing your browser from time to time is no bad idea: as somebody who teaches innovation, I regularly tell my students they should stop doing things out of habit and make the effort to learn to use new tools: if nothing else, it keeps our brains fit and raises our awareness of what’s out there.

I always have several browsers installed on my computer: Apple’s default Safari, Chrome, Firefox, Brave and Tor. But Chrome has a 66% share of the market, which isn’t very good for the health of an ecosystem like the internet, and what’s more, for some time now I’ve been having compatibility problems with some web sites when accessing them with an ad blocker, login requirements even in incognito mode, problems with cookie management, etc.

The configuration for my default browser is very much of my own design, and is supported by several add-ons that I consider indispensable. That rules out Safari, which I keep as a browser I never log into anywhere and that allows me to see pages in “new” mode, without taking into account any of my habits or preferences, important when, as Eli Pariser says, you want to burst your “filter bubble”. In Chrome, the browser I normally used until now, I applied an advertising blocker — essential for productive surfing — which used to be AdBlock, another tracker blocker called Blur, two content curators (the Refind and Flipboard buttons) that I use…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)