‘her’ is already here

Enrique Dans
Enrique Dans
Published in
3 min readMay 15, 2024

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IMAGE: A screenshot of the Spring Update presentation by OpenAI, with Mira Murati and two engineers talking with ChatGPT-4o
IMAGE: OpenAI

Monday’s OpenAI demo, simply titled Spring Update, was quietly impressive: just half an hour, on a low-key set discreetly furnished like a living room with a screen, a few live attendees, and the company’s CTO, Mira Murati, who invited two development engineers during the final section to do the demo itself. An event designed to stand out from the rest: this is what we have, we don’t need to spend money to present it. And from my point of view, it managed to set itself apart from the competition and position itself as the absolute leader in generative AI.

What was being launched here? Initially, it didn’t seem much, but when it was revealed, it clearly exceeded expectations. From simply talking about a new version, changes to the interface and making ChatGPT available to more people for free, Murati then commented on the launch of ChatGPT 4o, with a completely conversational interface. And when I say “completely conversational,” I mean exactly that: the ability to have a perfectly normal conversation, with all kinds of interruptions and comments, literally as if you were talking to a person.

We’ve been able to talk to ChatGPT for a while. But this involved talking to a machine: saying something, waiting for it to be processed, and receiving a response. Now, the sensation is that of talking to a person, who you can ask in real time to answer something, show them something with the…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)