Here’s why those nice people at Meta are rolling out chatbots for Facebook and WhatsApp

Enrique Dans
Enrique Dans
Published in
3 min readMar 1, 2023

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IMAGE: A Matrix-like screen in an open laptop on a dark background
IMAGE: Markus Spiske — Unsplash

As more and more of us take advantage of the benefits machine learning, thanks to the very recent (if not the most significant) developments in generative algorithms, we urgently need to devise guidelines that will limit how companies can apply them to their products and services.

Snapchat has just announced its own chatbot based on ChatGPT, initially available only to subscribers of Snapchat Plus, the company’s paid option ($3.99 per month) but says it intends to offer My AI to all its users, so they can not only chat with their friends, but also with My AI, their bot (whether that’s a good thing or not, we’ll see).

Meta is moving in the same direction, and now has its own large language model, with a team dedicated entirely to the development of “virtual people” for Messenger, Facebook and WhatsApp, in order to create “futuristic experiences” for its users. But before we all start using algorithms like there were no tomorrow and creating our own version of “her, we should remember what Meta does, and what its really plans to do with these “virtual people”, which is simply to make up for the shortfall in customer data after Apple decided to offer iPhone users the option of no longer being spied on, 97% of whom took up the offer (the remaining 3% probably did not…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)