How Apple killed the Swiss watch industry

A report by Strategy Analytics reveals that during 2019, Apple Watch sold more units than the entire Swiss watch industry: Apple shifted 30.7 million units, up 36% from the 22.5 million it sold in 2018, while the Swiss watch industry as a whole managed just 21.1 million watches, a decline of 13%.

In 2015, the year the Apple Watch was launched, LVMH watch division president and Tag Heuer CEO…