Enrique Dans
Published in

Enrique Dans

How Apple Pay’s winning combination of innovation and patience paid off

IMAGE: An iPhone and an Apple Watch displaying a credit card to pay with Apple Pay
IMAGE: Apple

A good article in the WSJ, “Wait, When Did Everyone Start Using Apple Pay?”, reports on something I have been observing for a long time: more than 75% of smartphone and smartwatch owners now use their devices to pay for goods, making up more than 92% of all mobile payments, while Android Pay or Samsung Pay have clearly failed to gain traction.

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com