Enrique Dans
Published in

Enrique Dans

How Japan was left behind in the global EV race

IMAGE: A map of Japan with the location of the main Japanese automotive factories
IMAGE: Christoph Roser

Sony and Honda’s announcement that their alliance to produce electric vehicles will see the creation of an independent company with a new brand typifies the challenges the Japanese motor industry faces in transitioning away from petrol and diesel vehicles. A world beater that created its own management philosophy has been living in a comfort zone it is reluctant to step out of.

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