How Microsoft caught Google napping

Enrique Dans
Enrique Dans
Published in
3 min readFeb 10, 2023

--

IMAGE: A chart from Google Finance depicting the price of Google’s shares falling almost 10% on Feb 8 following Bard’s presentation
IMAGE: Google Finance

Google’s launch event on Wednesday, a rapid response to Microsoft’s presentation of its Bing ChatGPT feature, was a flop that prompted a nearly 10% drop in the company’s share price.

What did Google get so wrong? The launch reflected the panic that has gripped the company since the launch of ChatGTP in November. It had to put together a presentation at full speed and pinned together that told us less…

--

--

Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)