How much is your business prepared to pay to use generative algorithms?

Enrique Dans
Enrique Dans
Published in
4 min readJul 21, 2023

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Microsoft has announced how much users will have to pay for Copilot, the generative algorithm now included in Office that it announced with a video a few months ago showing how to create texts, presentations, spreadsheet formulas, etc using machine learning assistants. But the $30 the company has added to the price of the Office license has angered many.

Thirty dollars per user per month is a major investment for many companies, meaning many will not make them available to all their workers. So why has Microsoft, a company that tends to think in the long term and in the advantages of mass adoption of its tools, set such a high price?

The answer is very simple, but for many, surprising. When OpenAi launched Dall-E in January 2021 and ChatGPT at the end of November 2022, they were free. ChatGPT soon set a record for the number of unique users it immediately attracted. Being able to have a conversation with a massive language model was obviously very attractive, and made headlines around the world.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)