How the cloud turned out to be pie in the sky for a growing number of companies

Enrique Dans
Enrique Dans
Published in
3 min readFeb 11, 2024

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IMAGE: On a blue background with two cogs, a few devices sending their data to a cloud and then bringing them back
IMAGE: 200 Degrees — Pixabay

A 451Research study reveals that over the course of 2022, 54% of organizations surveyed had moved workloads or data out of the public cloud, citing information security and data sovereignty as top concerns. In addition, a significant percentage of them had cancelled more than half of their cloud-based deployments, evidencing a significant movement toward the so-called cloud repatriation.

The reasons behind this shift, which has been a growing trend for more than three years, are not only information security, but also administrative issues of data localization, unforeseen costs, and difficulties in managing cloud spending. Despite the promise of scalability, efficiency and cost savings that initially attracted companies to cloud services, many seem to be reconsidering, and in some cases, returning to dedicated private infrastructure solutions or in-house data centers.

While cloud computing offers benefits of many kinds for companies of all sizes, it also requires a major mindset shift and adaptation if it is to be done well; more than a few companies are finding that costs are rising over time due to the complexity of workloads and increasingly large data transfers, as well as hidden fees. At the same time, organizations’ increasing reliance on cloud computing services has begun to…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)