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How the coronavirus crisis is teaching us a lesson in digital Darwinism

Enrique Dans
Enrique Dans
Published in
4 min readMay 4, 2020

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One of the web’s best-known oracles, Mary Meeker, author of the annual Internet Trends Report, published since 1995, wrote a long letter (29 pages) to her company’s investors a few days ago, the main conclusion of which is that we are experiencing digital Darwinism at its most brutal: the coronavirus crisis is separating companies with a strong digital strategy from those that do not have one.

Bob Swan, Intel’s CEO, shares her view, quoting his predecessor and co-founder of the company, Andy Grove: “bad companies are destroyed by crises, good companies survive, and great companies are improved by them.” As TechCrunch says, the digital future is now: COVID-19 has collectively pushed us into the digital future, and it is happening as we speak. Companies and individuals have gone through an accelerated digital transformation in less than 90 days. This is the year of digital transformation.

Where was your company in terms of digital transformation when the pandemic struck? It didn’t have to be Amazon: we all know that this crisis has highlighted the behemoth’s strengths, allowing it to generate more than $10,000 per second and sending its share price soaring to new highs. There is only one Amazon. But what about your outfit? How serious were its digital strategy proposals, assuming there were any? Did…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)