How to open the Russian public’s eyes to what is really going on in Ukraine?

Enrique Dans
Enrique Dans
Published in
3 min readMar 14, 2022

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IMAGE: A war plane in black and white throwing flyers over Japan during World War II

Using psychological warfare to control the narrative at home and to spread disinformation among the population of an enemy country at times of war has a long history, and was refined during the many conflicts of the last century. To take one example, there is evidence that the term flyer comes from using planes to drop leaflets with messages onto cities or battlefields.

In the case of Russia’s invasion of Ukraine, a war waged by a 20th century psychopath obsessed with media control, controlling the narrative is essential: Putin’s disinformation tactics are keeping his population in ignorance of the atrocities committed by his army in Ukraine and thus maintaining support for the war.

Control of both the traditional and digital media such as Russia’s own search engine Yandex, as well as VK and other social networks, along with the massive use of bots and campaigns by influencers, has ensured widespread support for Putin and continues to sustain insane theses such as that the war in Ukraine was essential to rid the country of an alleged Nazi regime, that the Ukrainians are welcoming their liberators with open arms, and that the international sanctions are the product of a Western anti-Russian conspiracy.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)