How virtual reality will change the way we experience art exhibitions

Enrique Dans
Enrique Dans
Published in
3 min readJun 9, 2023

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IMAGE: An image of the exposition “Sorolla through light”, from Patrimonio Nacional, in Madrid’s Royal Palace
IMAGE: Patrimonio Nacional de España

A few months ago, I went with a group of my students to “Sorolla through light at the Royal Palace in Madrid, an exhibition that brings together 24 of the Spanish painter’s works, many of them held by private collectors, and not previously shown. The show also features projection rooms to provide background on the painter’s life.

It’s certainly a treat to see the works up close, but I found final part of the exhibition the most interesting, which consists of using a virtual reality viewer to go even deeper into the works, to the point of approaching a kind of infinity gap, a limitless space that allows you to travel through the painter’s universe.

An article in Fast Company, “The future of the museum is an empty room that can take you anywhere”, explores many of the issues that came to my mind after visiting the Sorolla exhibition, notably whether we will now experience and enjoy art on a whole new level through the use of virtual reality glasses?

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)