Enrique Dans
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Enrique Dans

If you had a 100 tons of free luggage, what would you take to the Moon?

IMAGE: A drawing of a shoe print on the moon
IMAGE: Christoph Schütz — Pixabay

I have to confess that as somebody who studies disruptive innovation, my interested was piqued when SpaceX engineer, Aarti Matthews, accused NASA of overlooking the contribution the load-carrying potential of the Starship rocket could make to the Artemis Program.

What’s Matthews’ problem? For decades, weight has been the key factor in all…

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On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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