Enrique Dans
Published in

Enrique Dans

If you had a 100 tons of free luggage, what would you take to the Moon?

IMAGE: A drawing of a shoe print on the moon
IMAGE: Christoph Schütz — Pixabay

I have to confess that as somebody who studies disruptive innovation, my interested was piqued when SpaceX engineer, Aarti Matthews, accused NASA of overlooking the contribution the load-carrying potential of the Starship rocket could make to the Artemis Program.

What’s Matthews’ problem? For decades, weight has been the key factor in all…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com