Enrique Dans
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Enrique Dans

If you had a 100 tons of free luggage, what would you take to the Moon?

IMAGE: A drawing of a shoe print on the moon
IMAGE: Christoph Schütz — Pixabay

I have to confess that as somebody who studies disruptive innovation, my interested was piqued when SpaceX engineer, Aarti Matthews, accused NASA of overlooking the contribution the load-carrying potential of the Starship rocket could make to the Artemis Program.

What’s Matthews’ problem? For decades, weight has been the key factor in all…




On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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