If you’ve signed up for Threads, believe me, you’ll soon regret it

Enrique Dans
Enrique Dans
Published in
3 min readJul 7, 2023

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IMAGE: The non clickable image European users get when they go to Threads page
IMAGE: Meta

Meta’s Twitter clone, Threads, is a desperate bid to take advantage of its rival’s moment of weakness and, above all, find growth niches where it can capture more data from its users.

Thanks to heavy cross-promotion on Instagram where one click gets you an account with the same username and where you follow the same people, Threads garnered some ten million new accounts in the first seven hours of its launch. But interestingly enough, the service is not available in the European Union, where the regulator has already made it clear it will not tolerate “super profiling” and collecting “data related to health, finances, purchases, contacts, usage data, browsing history and other confidential information” to sell to the highest bidder, pretending this is a “legitimate use”, as well as bombarding users with ultra-targeted advertising.

I find it inconceivable that anybody would think it’s a good idea to give Meta, one of the most reckless companies in History, access to people’s health data so it can try to sell you miracle products or pseudo-cures for cancer; or that know about your finances so it set you up with scams; or that it can use your contact list to desperately try to convince you to make the same mistakes they make. Years ago, maybe: we still didn’t know how this company operated, how its founder’s

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)