Imitation may be the sincerest form of flattery, but there are limits

Enrique Dans
Enrique Dans
Published in
3 min readAug 2, 2023

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IMAGE: Greg Rutkowski painted by a robot — Stable Diffusion
IMAGE: Stable Diffusion

Here’s a story that illustrates (pun intended) a growing problem: last year, the renowned Polish graphic artist, Greg Rutkowski, asked the owners of the generative algorithm Stable Diffusion to exclude his name from prompts users could use to request images.

The reason? His dramatic style, typically featuring futuristic or fantastical scenes was…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)