Innovation: wanting isn’t the same as doing

Enrique Dans
Enrique Dans
Published in
3 min readJan 4, 2024

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IMAGE: Three foldable smartphones by Samsung
IMAGE: Google

As somebody who teaches innovation, it’s been interesting to watch over recent years how several enormously powerful smartphone manufacturers have failed to get the market to buy foldable smartphones that emulate the clamshell formats of the late 1990s.

Thanks to generations of product and better materials and engineering, they have managed to overcome some of the initial limitations such…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)