Is Apple about to get a reality check over its vision for augmented and virtual reality?

Enrique Dans
Enrique Dans
Published in
2 min readMay 23

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IMAGE: A concept hypothetical image of the AR/VR device that Apple will probably launch in July 2023
IMAGE: Antonio DeRosa

For somebody who teaches about innovation, the moments leading up to a product launch are extremely interesting, revealing speculation of all kinds, analysts letting their imaginations run wild based on the scarce information available, and all kinds of conjecture.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)