Enrique Dans
Published in

Enrique Dans

It took a generation to see the benefits of online anonymity

IMAGE: A person in a hoodie in black and white pointing at the camera with a hand in color.
IMAGE: Stillness In Motion — Unsplash

I think that breaking society down to Generation This or That, based on age groups is simplistic, but from what I’ve been observing for some time now, it seems that Generation Z, also known as Zoomers, born between the mid-1990s and the 2010s, seem to prefer to be anonymous online, presumably bringing to an end the previous generation’s fixation with personal branding, attention, and…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com