It’s AI: but is it art?

Enrique Dans
Enrique Dans
Published in
3 min readOct 25, 2022

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IMAGE: An image created by digital designer Jason M. Allen using an image creation algorithm, entitled Théâtre D’opéra Spatial, that won an art competition.
IMAGE: Théâtre D’opéra Spatial — Jason M. Allen

In the image, Théâtre D’opéra Spatial, a creation by designer Jason M. Allen using the AI art generator Midjourney, which has sparked controversy after he recently won an art competition.

Regardless of the designer’s qualifications or the artistry of the image created, it seems clear that as tools change and become more sophisticated, how we define art and judge it will change. It is still too early to tell whether the use of algorithmic tools to create images will become the new normal, even leading to the accolades of those who know how to describe well in text form the image they are looking for, or those who better understand the subtle nuances of algorithms. But undoubtedly, starting to work with algorithms that build their creations from millions of images extracted from all over the web has its complications.

Getty Images has just banned images created using this type of tool from its online repository, saying it is unclear what conditions will apply regarding intellectual property. Image stores such as Getty Images allow creators to upload their images, videos, etc. to their library and can obtain royalty payments when they are used by third parties, and has found itself inundated with images created using these types of algorithms. However, given the ambiguity of the rights generated by such algorithms, which are based on images from others that they obtain, usually…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)