IMAGE: A hand holding a smartphone with a dating app and another hand swiping , with a question mark on the screen…
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It’s never been easier to meet people online, but…

Enrique Dans
Enrique Dans
Published in
2 min readDec 31, 2021

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As its title suggests, an interesting article in The Guardian, “Apps promised a sexual revolution but they have just made dating weird”, explores how the much vaunted sexual revolution dating apps were supposed to usher in by making it easier to find a partner has not worked out so well for many people.

The promise of apps like Tinder and others that reduced the task of finding a partner to a simple swipe to the right or left has now become the norm for many people, but this initially attractive proposition it is not without rules, consequences and side effects that users, in many cases, did not expect.

The Guardian article is written by a woman, and it’s very interesting that while female profiles tend to receive a constant flow of attention, male profiles, in many cases, are desperate for clicks, in a biased ecosystem with markedly different ratios. Obviously, the previous ecosystem also had its imbalances, but with dating apps these have been intensified, and on some platforms to limits that are difficult to describe for non-users.

To these changes must be added those derived from the online nature of relationships: in an environment where everything is just a click away, it is common to find a transfer of activity to other platforms, to searches for information or contact through other social networks…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)