It’s the Google paradox: this time Stadia is the victim

Enrique Dans
Enrique Dans
Published in
3 min readSep 30, 2022

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IMAGE: A Google Stadia controller

Google has formally announced the already anticipated closure of its cloud gaming division, Google Stadia, illustrating once again the enormous difficulties the company has in doing anything beyond its traditional activity.

Stadia can now join the long list of other products that Google, after investing significant resources in their development and spending the valuable time of many engineers, never really took seriously.

On January 18, Google will close Stadia and send it to its overpopulated graveyard, where it buries the vast majority of its releases. It is curious to think that a company with the technological and financial capacity of Google has snuffed out more products than it continues to operate: Stadia, a cloud gaming service launched in 2019 with enormous ambition, has followed the same miserable fate as so many other Google initiatives. After announcing all kinds of technological innovations that allowed for very high quality streaming with very low latency, the company, which had created its own studio to have its own catalog of games, has steadily abandoned support for the project, freezing or closing projects, and allowing the large group of developers hired to despair until many simply left the company, in some cases to found their own startups.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)