Enrique Dans
Published in

Enrique Dans

IMAGES: Pixabay (CC0)

It’s time to ban data pimping and targeted advertising

An interesting lengthy article in Wired, “Why don’t we just ban targeted advertising?”, proposes a radical solution, but one that makes sense by attacking the problem from the bottom up: the ban wouldn’t restrict social networks’ business model — which would continue to sell access to their traffic for unsegmented advertising — or the ability of companies like Netflix or Amazon to recommend their…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com