It’s time to get up to speed on the metaverse
A Gartner report predicts that 25% of people will spend at least one hour a day in the metaverse in 2026 carrying out all kinds of activities, from participating in events or educational activities to playing, interacting, shopping or working.
Without qualifying Gartner’s prediction, which has no scientific or methodological basis and is largely supposition based on how the technology would likely be adopted over the next four years, it is nevertheless worth thinking about how we should approach or explore the idea of the metaverse as a place we might end up using to do a lot of everyday things.
If we approach it as users, it comes down to being reasonably attentive to developments as they emerge, and trying out those that we can occasionally test. More interesting is thinking about ourselves as active participants, that is, as companies that that until a couple of decades ago offered products or services in the real world, which then shifted to the internet, and that within a few years could be be in the metaverse, defined as a collective, shared, immersive and persistent virtual space created by the convergence of virtually enhanced physical and digital realities.
What should businesses do in this regard? First, consider how their products and services might fit into such a scenario. In my case, when I think of…
