Microsoft and the integration of ChatGPT
Last Friday, a few people reported having briefly used the new version of Bing, featuring ChatGPT, with at least two of them writing about the experience and including screenshots of the interface.
The inclusion of ChatGPT is used by Microsoft to define “the new Bing”, and is located in a menu in the upper left corner where users can choose between the traditional search and the chat option in the form of a screen that says: “Welcome to the new Bing: Your AI-powered answer engine” along with a box with a magnifying glass and the words “Ask me anything”.
After entering a request, an answer in the form of ChatGPT appears linking different questions and referring to previous interactions, along with an extremely interesting addition: the sources of information from which the answer was obtained, as applications such as Perplexity.ai do, allowing the user to check the reliability of the answer based on the pages used to provide it.
The whole thing has been built in a few weeks, and could allow Microsoft to relaunch its search engine, which currently has a market share of just 8.95% compared to Google’s 84.08% (other sources assign it even less, around 3%), and position it, even if only for a short time in the face of Google’s anticipated reaction, with an interesting competitive advantage.
