Enrique Dans
Published in

Enrique Dans

Our unhealthy need for instant gratification is a race to the bottom

IMAGE; A drawing of a delivery guy in a scooter
IMAGE: GraphicMama Team — Pixabay

An interesting article in The Atlantic, “America’s need for speed never ends well”, provides a highly readable account of our growing obsession for ever-faster food deliveries, to the point that our need for instant gratification means that we consume take-aways more quickly than they take to arrive.

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com