Proactive vs reactive companies and distributed work: ten fundamental points
As we look to the return to work after the summer break, it’s becoming clear we have little idea what awaits us and that there is little prospect of “returning to normal”, or how things were before the pandemic.
Firstly, the experts warn us that we can expect continued outbreaks over the autumn and winter as temperatures fall and more of us find ourselves once again in enclosed spaces. We now know a little more about the virus, but too many people have yet to understand the precautions we need to take to prevent its transmission and nor do they understand the concept of exponential growth, which means that infections continue to spread as soon as containment measures are relaxed.
The virus is going to be with us for a long time to come, obliging us to redesign our world and our activities to take it into account. For the corporate world, this implies many changes: responding to the pandemic is like any other adoption process, requiring adaptation to a changing environment. There will be proactive companies that try to deal with these changes on their own initiative and that will set themselves apart from merely reactive companies that will limit themselves to simply complying with the law.
