Enrique Dans
Published in

Enrique Dans

Programmatic advertising, or spying on an industrial scale

IMAGE: A white keyboard under a magnifying glass
IMAGE: Macedo Media — Pixabay

A timely report by the Irish Council for Civil Liberties, entitled “The Biggest Data Breach” (pdf), looks at programmatic advertising and real-time bidding, detailing how, hundreds of times a day (on average about 747 in the United States and 376 in Europe), our personal information, our online habits and our browsing habits are continually collected, exported to countries around the world…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com