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Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Prompt, or be prompted: the AI survival skill no one can ignore

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IMAGE: On a dark, neo-noir palette of deep blues and teals punched through with fiery oranges and reds, in the foreground a silhouetted figure hunches over a glowing laptop, the greenish screen forming the mouth of a speech-bubble that simply says “Prompt.” From that bubble rise swirling, tentacle-like ribbons of color that twist toward the top of the frame. Embedded in the ribbons are a snarling, dragon-headed serpent and two judge’s gavels.

Just a few years ago, when people started talking about the idea of a “prompt engineer,” many dismissed it as another inflated tech industry buzzword. But it didn’t take long for this so-called “job of the future” to become a basic skill. Today, it’s assumed that anyone interacting with AI systems knows — or should know — how to ask the right questions. Those who don’t risk more than just coming last in the career race: they risk receiving answers that could cause reputational damage, financial losses, or even legal trouble.

I’m talking about AI hallucination, which is posing a growing danger (“hallucination” is a terrible name for the concept, but since everybody seems to be using it, we will have to tag along). Here’s a typical incident: Cursor, a developer tool, whose support bot recently told several users they’d lost access to the platform, citing a policy change that never happened. The company scrambled to contain the fallout on Reddit while some users canceled their subscriptions — all because a model, working off internal probability estimates, invented a scenario without any external grounding.

Recent studies show that newer generations of reasoning models — from OpenAI (o3, o4-mini) to Google’s and DeepSeek’s — are consistently making more errors than earlier versions. According to OpenAI’s own…

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Enrique Dans
Enrique Dans

Published in Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

Enrique Dans
Enrique Dans

Written by Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)

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