Seems like Spotify has been listening to what people are asking ChatGPT

Enrique Dans
Enrique Dans
Published in
3 min readApr 8, 2024

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IMAGE: A robotic disc-jockey with his record player frantically mixing songs

Spotify has launched a playlist creation feature through generative artificial intelligence using a text prompt for a particular type of music or tunes related to some kind of activity. Interestingly enough, I’ve been using ChatGPT for some time to recommend music, and I’m sure I’m not alone.

I would describe my taste in music as eclectic — I listen to practically everything, as a good teacher of innovation should — even Spain’s top 40 (where very occasionally they play something other than reggaeton) to find out what’s popular; and I love oldies, but the reality is that the music I listen to the most by far (as my Spotify Wrapped shows me every year) is jazz, and particularly classics: most of the artists on my playlist died sometime back in the last century. For me, musicians like John Coltrane, Miles Davis, Stan Getz and many others are gods, and I also follow Dark Academia playlists on Spotify.

Which is all well and good… Until one realizes that although one has been listening to a certain kind of music for most of one’s adult life, those artists only recorded a limited number of albums, and every once in a while one feels like a bit of a change. Which is why I listen to Luis Martín’s Solo Jazz on Spain’s Radio Clásica (you know you’re getting old when you are when you find the music you like…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)