Enrique Dans
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Enrique Dans

Sonos: Reuse vs. Recycle

One of the fastest-growing consumer electronics brands in recent times, Sonos, known for its wireless speakers, now finds itself at the center of controversy due to its radical interpretation of built-in obsolescence. Recently, Sonos began offering significant discounts for customers who trade up their old devices to its new range, which they can only access if they run a recycle program on them, rendering them completely unusable.




On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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