Enrique Dans
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Enrique Dans

Sorry Zuckerberg, but the metaverse is not what you think it is

IMAGE: An image from an Acccenture video explaining their metaverse for employees, called “The Nth Floor”.
IMAGE: Accenture

For many of us, the metaverse is still little more than a buzzword or a place we associate with playing games, building imaginary cities or engaging in shootouts with imaginary foes, but some companies are already creating work and social environments on it in the belief that as more and more of us work from home, these spaces will be where we hang out with friends or meet new…




On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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