Television is dead: LG hammers the final nail in the coffin of privacy

Remember when watching TV was a simple, private experience? You picked a channel, watched your show, and that was the end of it. Unless you had a Nielsen box or cranked the volume loud enough for the neighbors to hear, no one else knew what you were watching. No tracking. No personalized ads. No algorithmic guesswork about your feelings. Yeah, well, those days are over. LG has decided that experience was too private, too human, and much too yours.

Instead, LG now offers something “smart,” “emotionally connected,” and deeply invasive. And it’s not alone. The South Korean company’s latest venture, in partnership with a company called Zenapse — self-described as “a software-as-a-service marketing platform that can drive sales for advertisers with AI-powered emotional intelligence” — introduces a system for delivering ads based on how you’re feeling. Yes, your TV will now attempt to read your feelings by using algorithms to analyze what you watch, how you watch it, and presumably how you react, so that it can target you with “relevant” advertising. The aim? To boost ad performance. The cost? Your last shred of privacy.

This isn’t science fiction — it’s happening. It’s the tech industry’s favorite moral loophole: if something can be done, someone will decide it must be done. Just because AI can interpret…