The age of unlimited energy

Enrique Dans
Enrique Dans
Published in
4 min readApr 25, 2024

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IMAGE: An illustration representing the concept of a flat rate for electricity. It features a stylized electric meter set against a flat landscape, symbolizing the simplicity and predictability of a fixed charge regardless of usage

How quickly we’ve gone from headlines about skyrocketing electricity prices to headlines about negative prices, even if they’re not for consumers: but don’t worry, our utilities aren’t about to start sending out refunds.

Investment in wind and solar energy production around the world is pushing the price of energy to ridiculously low or even negative prices for more and more times of the year. Solar, wind or hydroelectric energy have one thing in common: once installed, production costs are very low, and they do so without producing any type of pollution and without burning any type of fuel.

In the case of solar energy, we are also talking about increasing productions due to constant technological improvement that makes solar panels more and more efficient, and at an increasingly lower cost. For quite some time now, the main cost of providing solar energy to a private home is no longer the price of solar panels, but the price of putting the people who are in charge of fixing them on it and connecting them to the roof.

Under these conditions, it is not surprising that those who have the possibility of doing so are betting on renewables, because in the face of the myths repeated by idiots like Donald Trump, who told us that “the sun or the wind don’t shine or blow all the time”, a phrase repeated in a thousand and one variations by all kinds of…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)