The fight against Apple’s demand its workers return to the office is far from over

Enrique Dans
Enrique Dans
Published in
3 min readAug 23, 2022

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IMAGE: A stunning picture of the ring-shaped Apple Park
IMAGE: Avi Richards — Unsplash

After much of Apple’s workforce protested over its insistence they return to the office, with some senior managers resigning, the company backed off and delayed the move until September 5, after which they would be required to go to the office three days a week, Tuesday and Thursday, and a third to be decided by each department or work team.

The result? Highly predictable: the workforce has continued protesting, claiming they are much happier and more productive working from home, demanding more flexibility from the company and creating a channel for a petition on the corporate Slack, also publicized through Twitter.

The company’s position is that wants to “preserve the in-person collaboration that is so essential to our culture.” The workforce argues that this does not have to be in person in the office, and that a more flexible approach to distributed work not only means more productivity and better financial results, but also a culture of greater diversity. According to AppleTogether, “Apple should encourage, not prohibit, flexible work to build a more diverse and successful company where we can feel comfortable to ‘think differently’ together.”

While the question of the extent to which distributed or flexible work does or does not contribute to

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)